The Mad Rover was born on a drive from Waitsfield to Boston one September day in 2021. After spending 8 days in the Mad River Valley with family, we decided that moving to Vermont was in our future. Having been in the clothing industry for many years, Steve decided that what The Valley needed was a lifestyle clothing store. It just so happened that the perfect building became available, and after 3 months of renovations The Mad Rover opened its doors in October of 2022.

We carry your favorite lifestyle/outdoor brands including Kuhl, Prana, Stio, Jetty, and Birkenstock. You will also find many other brands as well as a whole collection of Vermont apparel, a great selection of sunglasses, and supplies – from underwear to hydration to blankets. There really is something for everybody!