The Mad Rover was born on a drive from Waitsfield to Boston one September day in 2021. After spending 8 days in the Mad River Valley with family, we decided that moving to Vermont was in our future. Steve who had been involved in the clothing industry for several years decided that what The Valley needed was a lifestyle clothing store. After searching for a location, the perfect building became available, and after 3 months of renovations The Mad Rover opened its doors October 2022. We offer lifestyle/outdoor brands from KUHL, STIO, PRANA, FJALL RAVEN and JETTY. You will also find many other brands as well as a whole collection of Vermont apparel, a great selection of sunglasses, and supplies – from underwear to hydration to blankets. There really is something for everybody.